Rock
Indie rock
Country
Indie
Lo-fi Hip hop
Classic
Jazz
Bossa Nova
K-POP
J-POP
Ballad
Blues
Hip Hop
Pop
Pop Punk
Rap
RnB
Electronic
Kawaii Future Bass
Alternative Rock
Target Audience
Age: 14-25
Gender: 50/50 split
Social Grade: C2 - D
Ethnicity: Multi-cultural but primarily white.
Fashion: Dark, grunge clothing.
Main themes: Problems with society, mental illness, toxic love, drugs, drinking, smoking, suicide.


Indie Rock
Target Audience
Age: 16-25
Gender: 50/50
Social Grade: C2-C1
Ethnicity: White
Fashion: Vintage clothing
Main themes: Sad love stories, long distance, mental illness, loneliness

Pop Punk
Target Audience
Age: 13-25
Gender: Girls
Social grade: C1
Ethnicity: White
Fashion: Light grunge, casual, lazy
Themes: Friends, getting over relationships


Classical
Target Audience
Age: 36-70
Gender: Men
Social Grade: A
Ethnicity: White
Fashion: Fancy, smart
Themes: Being in love, loneliness, passion



Rap
Target Audience
Age: 16-30
Gender: Men
Social Grade: C2 - D
Ethnicity: Black
Fashion: Hoodies, casual
Themes: Strength, overcoming negativity

