Summer 2018 Mock DIRT (Lego)

7. Explain two reasons why a film company would release a video game linked to a film.

MARKING:
Also, discuss how it makes them [unintelligible]  a character, narrative & setting [unintelligible] to the film release - Intertextuality [unintelligible].

EDITED ANSWER:
Releasing a video game linked to a film would increase profit, as most film companies release video games simultaneously with films in deluxe bundles, urging the consumer to purchase them. Video games are also a good way to introduce more content to a film series, meaning that by releasing a video game linked to a film the audience will remain interested for longer and will fall more in love with the series, as there is more content of their favourite characters to enjoy.

8. Explain at least two uses and gratifications of video games using Blumler and Katz's theory. Refer to The Lego Movie Video Game to support your answer.

MARKING:
It says at least so to get more makes you could discuss the [unintelligble] aspect of the theory.

EDITED ANSWER:The Lego Movie Video Game can be used as a source of entertainment for children, which serves as a distraction from the real world. If a child was bored, they most likely would turn to The Lego Movie Video Game to entertain themselves. The distraction aspect is also rather important and useful, as if the child is struggling with something mentally, they might play the game to distract themselves from the situation and feel better.

Blumler and Katz' theory also has the use of 'social relationships', which applies to The Lego Movie Video Game, meaning that the child's friends may also play The Lego Movie Video Game, which would then serve as a conversation topic for them to discuss and bond over. However, if the child were to have no friends, then they may play the game to build a personal bond with the characters, therefore meaning the game would be providing a relationship to the child.

'Personal identity' is another section of the uses and gratifications theory, in which The Lego Movie Video Game makes the children consider who they are, and what their ideas and values would be. The main protagonist the children would play as would be Emmet, the hero, so children could identify with him and base their morals off what his are, while other children could base their morals off Lord Business', who is the main antagonist.

Another part of this theory is information, where children who play The Lego Movie Video Game would learn more about the world of Lego and the characters within it and take pleasure in knowing more. The Lego Movie Video Game might include exclusive information and content that the actual movie doesn't contain, so children would want to know all of the new and extra information.

9. Analyse how genre codes have been used in The Lego Movie poster campaign to appeal to a family audience.

In your answer you must refer to relevant media contexts.

MARKING:
- Link to question needed more frequently e.g. how the posters follow [unintelligible] poster conventions + [unintelligible] the genre.
- [unintelligible] you could discuss all features e.g. layout, credits, [unintelligible], ect.
- Could also discuss stereotyping.

EDITED ANSWER:
The most prominent genre code used is the colour palette, which consists of the primary colours - red, blue and yellow. This appeals to a family audience, especially young children, as the primary colours are often used in family films as they are easy for children to understand. The primary colour scheme is mostly present on Emmet, the main protagonist, coding him as the hero to children.

Another genre code used is the tag line, which is "The story of a nobody who saved everybody", which is an ideal a family audience can relate to, as most children have aspirations to become heroes and to help others, therefore this appeals to the target audience as children will see themselves as the main character.

The posters also conform to genre conventions, particularly the teaser posters, where it showcases Lord Business, the antagonist, with the stereotypical 'evil' red and black colour palette.

Summer 2018 Mock DIRT (Music)

2. Explain one way in which music videos use media language to differ from each other. Refer to one example of contrasting media language in two music videos you have studies to support your answer.

MARKING:
This is not media language -
Media language is:
- Camera work
- Sound
- Editing
- Mise-en-scene

EDITED ANSWER:
The songs 'Sk8r Boi' and 'Teenage Dirtbag' both have contrasting points of view, as the diegetic sound in 'Sk8r Boi' is sung by the woman Avril Lavigne and the diegetic sound in 'Teenage Dirtbag' is sung by the primarily male band Wheatus, therefore 'Sk8r Boi' is from a female point of view while 'Teenage Dirtbag' is from a male point of view.

4. Refer to Extract 1 in the Insert. Analyse the representation of musicians in Extract 1, which is from the MOJO Magazine.

MARKING:
Talk about how
- Camera shot/angle
- Costume
- Text
also contributes to representation & link to how this also represents the audience.

EDITED ANSWER:
The MOJO magazine represents musicians as solemn and melancholic, particularly through the use of a monochromatic colour palette, which is primarily black and white with red and yellow present in the text. The colour black often connotes to depression and loneliness, so the abundance of the colour suggests this about musicians.

The cover photo is a low-angled close up of the musician Ray Davies looking towards the sky longingly, as though he were searching for something while lost in a state of loneliness, further suggesting the depression idea. However, there is the Stanley Hall theory that youth are not only depressed but also rebellious, which is supported by the fact that the camera angle is low, creating the impression that Davies is towering over us as though he has a much higher status due to a rebellious attitude. Therefore, musicians are represented as both depressed and rebellious.

5. Refer to Extracts 1 and 2 in the Insert.
How far is media language used differently in Extracts 1 and 2 to reflect genre conventions?
In your answer you must:
- Analyse examples oh how media language is used similarly and differently in Extracts 1 and 2, which are from We Love Pop and MOJO magazines
- Make judgements and reach conclusions about whether there are more similarities due to genre conventions than differences in the extracts.

MARKING:
LINK TO QUESTION NEEDED E.G. how does this follow genre conventions?
- Camera shots?
- Text?
Make sure you discuss all aspects of media language.

EDITED ANSWER:
In the MOJO magazine, media language is used to convey a much more mature and solemn feeling, primarily through the use of colour palette and layout, with a much more cleaner and tidier layout then the We Love Pop magazine and the colour palette being monochromatic primarily with black and white, with red and yellow present in the text, which represents the target audience of older men.

Media language varies much more in the We Love Pop magazine, which presents a more bubbly and feminine look compared to the MOJO magazine, which represents both the pop genre and the target audience of teenage girls. The colour palette is mostly pink with a bit of white and blue in other areas and the layout is much more cramped and cluttered compared to the MOJO magazine. (this answer isn't finished)

Regulators

Radio and Tv - Ofcom

Computer games - VSC (video standard council rating board)

Adverts - ASA (advertising standards authority)

Films - BBFC (british board of film classification)

Photography Hack Experiments

Article Word Bank

Words that make it exciting: scoop, drop, exclusive, interview, release, incredibly

Semantic field of music: album, band, comeback, tour, festival, names, artist, release dates, guest artists, teasers, songs, collaboration, tracklist, singles,

Informal chatty language:

Photoshoot 1

Location: Inside a studio, either in a photography or media classroom

Props: Backdrop, either black or white

Models: Possibly Leah Strike, Kylie Brightwell, Jessica Cheggwiggan, Tia Bailey,

Equipment: Studio lights with gel covers, preferably in red/pink/purple/blue, camera with tripod

Shot List: Close up/Medium close up from either a canted or low angle

Repeat this 2 or 3 times to learn from previous mistakes and to improve.