Music Video Case Studies

https://www.youtube.com/watch?v=FC3y9llDXuM



Wheatus - Teenage Dirtbag

Nationality: American
Genre: Rock, Pop
Sales: 5 Million worldwide

- Target Audience -
Age: 14 - 26
Gender: 50/50
Social Grade: C1 - E
Ethnicity: White

Lyrics Key-

Mulvey (female gender)
Gauntlet (masculine gender)
Mackmillon (modern masculinity)
Hall (rebellious youth)
Osgerby (fun youth)
Hall (race as a social problem)
Butsch (working class well intentioned but dumb)

Her name is Noelle
I have a dream about her
She rings my bell
I got gym class in half an hour
Oh how she rocks
In Keds and tube socks
But she doesn't know who I am
And she doesn't give a damn about me

Cause I’m just a teenage dirt bag baby
I'm just a teenage dirt bag baby
Listen to Iron Maiden baby with me

Her boyfriend's a dick
And he brings a gun to school
And he'd simply kick
My ass if he knew the truth
He lives on my block
And he drives an Iroc
But he doesn't know who I am
And he doesn't give a damn about me

Cause I’m just a teenage dirtbag baby
I'm just a teenage dirtbag baby
Listen to Iron Maiden baby with me

Oh, yeah, dirtbag
No she doesn't know what she's missing
Oh, yeah, dirtbag
No she doesn't know what she's missing

Man I feel like mould
It's prom night and I am lonely
Lo and behold
She's walking over to me
This must be fake
My lip starts to shake
How does she know who I am?
And why does she give a damn about me?
I've got two tickets to Iron Maiden baby
Come with me Friday, don't say maybe
I'm just a teenage dirtbag baby like you

Oh, yeah, dirtbag

No she doesn't know what she's missing

Oh, yeah, dirtbag

No she doesn't know what she's missing...

Diegetic/non-diegetic Sound And Representation Revision Notes

Mulvey's gender theory fits as the lyrics "I have a dream about her" and "She rings my bell" sexualise the girl that the protagonist is after.

https://www.youtube.com/watch?v=TIy3n2b7V9k



Avril Lavigne - Sk8ter Boi

Nationality: Canadian
Genre: Pop-Punk
Sales:1.8 Million Worldwide

- Target Audience -
Age: 13-21
Gender: 50/50
Social Grade: C2-E
Ethnicity: White

Lyrics Key-

Mulvey (female gender)
Gauntlet (masculine gender)
Mackmillon (modern masculinity)
Hall (rebellious youth)
Osgerby (fun youth)
Hall (race as a social problem)
Butsch (working class well intentioned but dumb)

He was a boy
She was a girl
Can I make it any more obvious

He was a punk
She did ballet
What more can I say

He wanted her
She'd never tell
Secretly she wanted him as well

But all of her friends
Stuck up their nose
They had a problem with his baggy clothes

He was a skater boyShe said see you later boy
He wasn't good enough for her

She had a pretty face
But her head was up in space
She needed to come back down to earth

Five years from now
She sits at home
Feeding the baby she's all alone

She turns on TV
Guess who she sees
Skater boy rockin' up MTV

She calls up her friends
They already know
And they've all got tickets to see his show

She tags along
Stands in the crowd
Looks up at the man that she turned down

He was a skater boy
She said see you later boy
He wasn't good enough for her

Now he's a super star
Slamming on his guitar
Does your pretty face see what he's worth?

He was a skater boy
She said see you later boy
He wasn't good enough for her

Now he's a super star
Slamming on his guitar
Does your pretty face see what he's worth?

Sorry girl but you missed out
Well tough luck that boy's mine now
We are more than just good friends
This is how the story ends

Too bad that you couldn't see
See the man that boy could be
There is more that meets the eye
I see the soul that is inside

He's just a boy
And I'm just a girl
Can I make it any more obvious

We are in love
Haven't you heard
How we rock each others world

I'm with the skater boy
I said see you later boy
I'll be back stage after the show

I'll be at the studio
Singing the song we wrote
About a girl you used to know

I'm with the skater boy
I said see you later boy
I'll be back stage after the show

I'll be at the studio
Singing the song we wrote
About a girl you used to know

Analysing Music Videos

Gorillaz - Clint Eastwood

https://vimeo.com/138202848

PEE

LANGUAGE
CAMERA WORK
SOUND
EDITING
MISE EN SCENE

One of main ways that Gorillaz attracts their audience is with the stunning editing. All of their music videos have some sort of animation - Clint Eastwood is entirely animated, with the characters done in 2D Cell animation, whereas the environment is 3D CGI, flawlessly edited to flow well together. Jamie Hewlett's interesting art style certainly adds to the video, with the timings and lip syncing perfect - so perfect intact that there are several close ups that focus on 2D's singing. The animation is certainly one of the biggest factors as to the band's fame; the audience is often entranced by the videos, simply blown away by how smooth and fluid it is, which is shown in almost every frame, but especially the opening, where Murdoc, Russel, Noodle and 2D slide on screen.

The language used also assists to attract the audience. As Gorillaz is an experimental band, their sounds vary from song to song, album to album. In the case of Clint Eastwood, it's a hip-hop rap, with vocals provided by Damon Albarn (2D) and Del Tha Funkee Homosapien (Del the Ghost Rapper).

Analysing Music Magazine Covers

Age: 16-25
Gender: Male
Social Grade: C2-D
Ethnicity: White
Interests: music, guitars, dark clothing and skinny jeans.

The masthead contains the word "Mojo" which is a short, snappy title that suits the classic rock genre, the word itself meaning a quality that attracts people to you; a magic charm. The font used is rather bold and simple to read, with a shadow underneath and a white colour to contrast against the background and to draw the audience's attention.

Containing a colour triad of the primary hues; red, yellow and blue, the palette highly saturated, which represents the bold style of rock well as they're all rather expressive, with connotations of every emotion - joy, sadness and anger - which have all been covered in rock songs. The bright colours also contrast well against the background and the other text, which makes it pop out and draws the audiences attention.

A cramped layout represents the heavy rock genre very well, alongside implying that the magazine is full of content, as theres so much on the cover. This attracts the audience as it gives the impression that the magazine is packed with content.

The main image is a medium close up of Dave Grohl, the lead singer of Foo Fighters, with a neutral expression, dark clothing and lighting slightly angled downwards from above him. This attracts the audience to him as he stands out well against the light background. His mise-en-scene fits the genre, especially the dark clothing and long hair, which also represents the target audience as well as fitting the rock stereotype.  The only other images present are the album cover for Teen Spirit and a small image of a man in the upper corner, which represent the audience but don't draw the attention away from the image of Dave Grohl.

All of the images on this cover are teasers that hint at the content inside of the magazine. The language used is informal and simple, such as "The Weird World Of SPARKS" and "ELVIS The Last Mystery", which suits the audience as they're simple people who most likely wouldn't enjoy reading a sophisticated piece. There is little punctuation used, but the few examples include exclamation marks. There is also a barcode in the corner, which is small enough to not drive the audience's attention away from the rest of the magazine.