Tuesday, 11 December 2018

Town of no return - 60s Essay

How was MEDIA LANGUAGE used to show the social context of the 1960s?
Consider:
- Camerawork
- Mise-en-scene
- Editing
- Sound

In The Avengers' 'Town of No Return', mise-en-scene and camerawork are used to highlight the feminist movement and the sexual revolution, particularly through Mrs Peel's costume and styling, as shown with her skin-tight leather suit and the camera shots used to introduce her. She is first introduced with a full-body shot of herself wearing the leather suit, which shows off every curve of her body, leaving nothing for the imagination. However, the shot is of a low-angle, establishing that there are still gender roles at play and that she has less power than her male partner, which was common in the 1960s. Despite this, she is still shown to be dominant at times, such as when she manages to hit Steed's behind, so she is challenging the gender roles that were in place during the 1960s. She also appears to be both proud and comfortable of dressing provocatively, further emphasising that she's expressing her sexuality, which was a common theme of the feminist movement and the sexual revolution int he 1960s.

Sound is also used to further highlight the sexual revolution, through both diegetic dialogue and non-diegetic background music. There is a scene where Peel and Steed both remove an article of clothing, to which there is a crescendo in the background music, which emphasises the chemistry between them and the flirtatious relationship they have despite Peel being a married woman. Their dialogue also has flirty tones, such as when Peel welcomes Steed into her apartment with "The door is open", which was uncommon in the 1960s for women to do to men who they were not either married to or related to, implying that their relationship was more personal and less professional in terms of business, which shows the sexual revolution that was occurring at that time.

Friday, 7 December 2018

Media Revision Wk6

Q1.

An effective media campaign would exploit a variety of media platforms, such as; websites, videogames, merchendise, etc. to maximise the potential consumer market by branching out into different formats that appeal to different areas of the audience. Videogames appeal to younger audiences who spend more time playing games than consuming other forms of media, websites appeal to audience members who are more acquainted with technology, events appeal to more active audience members who travel more often. Using the lego movie as an example, a videogame was released at the same time as the film to appeal to children, and a series of lego sets were released for children to enjoy and to attract them towards the film, ultimately increating the profit of the film.

Tuesday, 4 December 2018

Avengers: The Town of No Return

Equilibrium:
- Emma Peel chilling in her apartment until main guy wants to be spies with her

Disruptions:
- Guy walked out of ocean
- Other guy chased and killed
- Suspicious activity at the school with the teachers
- Dead guy found on the beach
- Emma realises that theres a lot of missing people
- A dead guy literally dies in front of Emma and gives her clues
- Three people almost kill Emma
- Main guy is also almost killed

Resolution:
- Emma and main guy find a hidden military base
- They kill everyone

New Equilibrium:
- Emma and main guy return home to chill

Mise-en-scene

Costumes:
- Suits
- Blouse + Skirt
- Bowler hat

Props:
- Tea set
- Umbrella

Sets:
- Coastal village
- Train
- Pub
- Church
- School
- British countryside

Characters/Dialogue:
- Polite upper-class accents

Saturday, 24 November 2018

Media Revision Wk5

Q1.

-Tag line
-Title
-Cast/crew
-When/how
-Colour palette represents type of film
-Director
-Stars
-Studio logo

Q2.

Title:
The title is very clever; it contains the word "LEGO" while built out of lego bricks. This appeals to the primary target audience as children enjoy playing with lego but simultaneously appeals to the secondary target audience of parents, as they're smart enough to notice this.

Tagline:
The tagline is "The story of a nobody who saved everybody", which is an ideal a family audience can relate to, as most children have aspirations to become heroes and to help others, therefore this appeals to the target audience as children will see themselves as the main character.

Characters:
There is a wide and diverse selection of characters present, all of which fall under at least one stereotype, meaning there is a selection for the audience to choose from and so everyone will like at least one character.

Setting:
The setting is very upbeat and cheery, from the bright blues used in the sky and office buildings, implying that this is an upbeat childrens movie for all the family to enjoy.

Q3.

The main stereotypes within the characters are the protagonist, the antagonist and the side kick. Emmet fits the role of the protagonist, as he has a bright colour palette and seems generally cheery. Lord Business fits the role of the antagonist, as he's much darker in comparison to other character through both his palette and motives. WyldStyle fits the role of the side kick, as she is a strong female character and shown to be much stronger than Emmet. This appeals to the audience as the classic stereotypes are filled, which makes the narrative easier for children to understand.

Tuesday, 20 November 2018

The Avengers and the 1960s

LO: research the 1960s (UK) in terms of social, historic and political climate of the decade; research the TV show the Avengers

The Swinging 60s

- Childhood was more innocent
- People were poorer
- Bath once a week, couldn't afford hot water
- Kids more respectful towards elders as physical abuse wasn't illegal
- More trusting, no adult supervision

Decade of free love - contraceptive pill was available for single women
1950's contraceptive pill induced birth defects in children
Hippies - Dropouts out of college
Mods and Rockers

Most Famous Bands:
- The Beatles
- The Rolling Stones
- The Who
- Led Zeppelin
- Pink Floyd
- Fleetwood Mac

Famous Sports People:
- Muhammad Ali
- Willie Mays
- Wilt Chamberlain
- Johnny Unitas
- Jim Brown

Political Leaders:
- John F. Kennedy
- Martin Luther King Jr.
- Richard Nixon

Main Three Youth Group Fashions:
- Hippies
- Mods
- Rockers

Science/Technology Developments:
- The first video game console
- The first computer mouse
- LEDs
- DRAM
- Electric vacuum cleaner
- Electric floor polisher
- Record players
- Dial-a-disc
- The Mini
- Post Office Tower

- The labour party was in power in 1965, with Harold Wilson as PM.
- According to the media, illegal drugs were a large part of culture, especially hippies with marijuana.
- What scientific development changed womens lives?
- what significant historic events happened?
- what wars were being fought around the world?
- what were people protesting about in the uk?
- how would life have been different in the 60s for women, men and different races compared to now in the uk?

The Avengers

1.  Which institution produced the show?
ITV, ABC America bought into it.

2. Who was the primary and secondary audience?
15+, Female following

3. When did the first episode air.
7th January 1961

4. How many viewers followed the show?
8 Million a week.

5. How many seasons were made?
6

6. What date/year was the last episode aired?
21st May 1969

7. What was the budget for Series 4?
$2,000,000

8. The fourth series was different to the third due to a $2 million deal with ABC. It was shot on film. What did this mean in terms of: locations, production values, editing, camerawork & sound?
Previous series were filmed in studio, so this series was filmed on location with much more expensive props like helicopters and sports cars. Much more sophisticated camerawork and editing as they were shooting on film instead of filming on video, and the budget allowed them to afford a through-composed score for the soundtrack.

9. Who were the stars of Series 4 Episode 1: The Town of No Return? Name the actors, include images and background information on them e.g. age, gender, previous roles.
- Patrick Macnee as John Steed (1922-2015)

- Diana Rigg as Emma Peel (1938)

- Alan McNaughtan as Mark Brandon (1920-2002)

- Terrance Alexander as Piggy Warren (1923-2009)

- Patrick Newell as Jimmy Smallwood (1932-1988)

- Robert Brown as Saul (1921-2003)

- Jeremy Burnham as Vicar, Jonathan Finsbury (1931)

- Juliet Harmer as Jill Manson (1943)


10. ITV was seen as the working class channel, compared the BBC's upperclass. How did The Avengers compare?
It would have appealed to any class; there were upper class actors but the general narrative and content was very gritty and brutal. The Avenger's appeared much more daring a youthful than The Forsyte Saga, a serialisation of a set of novels by Galsworthy, a Nobel prize-winning British author.

Tuesday, 13 November 2018

Serial TV Drama

LO: to explore the TV drama genre and conventions

What is the difference between a TV Drama and a Soap Opera?

Drama: Contains a series of real life situations which are exaggerated yet relatable, through the use of: themes, settings, issues and narrative. Intended to be more serious than humorous.

What is the difference between a TV Drama and Serial TV Drama?

Serial TV drama is defined as any television drama that is organised into a series of episodes (as opposed to one-off dramas). Typically, a series contains between 3 and 12 episodes. A serial has a continuing plot that unfolds in a sequential episode-by-episode fashion. Serials typically follow main story arcs that span an entire season, or even the full run of the series, which distinguishes them from traditional episodic television that relies on more stand-alone episodes.

What sub genres can you divide TV drama into?

Crime drama:
- NCIS
- CSI
- Criminal Minds
- Dexter
- Law and Order
- Hawaii Five-0
- Hannibal

Period drama:
- Rome
- Downton Abbey
- The Crown
- Call the Midwife

Teen drama:
- Stranger Things
- Vampire Diaries
- Teen Wolf
- Glee

Medical drama:
- Greys Anatomy
- ER
- House
- Scrubs

Science-Fiction drama:
- Black Mirror
- Marvel: Agents of S.H.I.E.LD.
- The X-Files
- The Flash

Fantasy drama:
- Lucifer
- Doctor Who
- Supernatural
- Game of Thrones

Political drama:
- House of Cards
- Veep
- Madam Secretary



Serial and Series both contain the same characters each week.
A SERIAL has a narrative that continues from episode to episode
A SERIES contains the same characters throughout, but each episode is a different story. So, you can start watching a series casually from any episode.

Serial dramas are popular with TV broadcasters because they offer a range of appeals:
-Familiar characters/stars - audience
-Familiar locations - audience
-Familiar narrative lines - audience
-Diversion/Entertainment - audience
-Social identity - audience
-Known and specific audience - advertisers

Saturday, 10 November 2018

Media Revision Wk4

Q1.
Blumer and Katz (1972)

Diversion/Entertainment - Escape from reality/problems, an emotional release
Personal Relationships - Social utility of information in conversation; substitution of media for companionship
Personal Identity or Individual Psychology - value reinforcement or reassurance; self understanding, reality exploration, use it to identify similar values to themselves and mimic them.
Information/Surveillance - Information which may affect someone or help to accomplish something, acquiring information

Q2.
Entertainment - There are several fantasy elements of the poster, making it clear that this game is not set in real life and differenciates the events that take place in this game from the events in real life, offering a distraction from the real world.
Personal Relationships - Emmet is positioned in the foreground of the poster while looking directly at the audience, making them feel important and involved with the characters and building a trusting relationship.
Personal Identity - There are two very clear sides represented in the cover - good and bad; with good represented by the protagonist Emmet and bad represented by the antagonist Lord Business. The viewer must decide by their own morals whose side they should join.
Information - The poster shows a scene that was not present in the film, implying that this game includes new events and content that offer information for the audience to enjoy.

Friday, 9 November 2018

Television Industries: Ownership

LO: To explore the history of ownership in two key channels.

Public Service Broadcasting
- In the UK the term "public service broadcasting" refers to broadcasting which is intended for the public benefit rather than for purely commercial concerns.
- In the UK, the BBC is the main PSB channel.
- Lord Reith - first Director General of the BBC (1927-1938) said: "TV should not give people what they want but what they ought to have."
- The BBC, funded by the license fee, initially had a monopoly over broadcasting in the UK.

Because they are funded by the public, the BBC have to meet the PSB REMIT in terms of the genre variety, audiences, representation & quality of programmes they produce.
- To provide impartial news and information to help people understand and engage with the world around them.
- To support learning for people of all ages.
- To show the most creative, highest quality and distinctive output and services.
- To reflect, represent and serve the diverse communities of all of the United Kingdom's nations and regions and, in doing so, support the creative economy across the United Kingdom.
- To reflect the United Kingdom, its culture and values to the world.

In January 1927 the BBC was established by Royal Charter as the British Broadcasting Corporation and Sir John Reith became the first Director-General. The Charter defined the BBC'S objectives, powers and obligations. When it returned in the late 1940s the elements of children's TV, news and weather were introduced to schedules. In 1953 the live broadcast of the coronations


There are currently 9 channels:
- BBC One
- BBC Two
- BBC Three
- BBC Four
- CBBC
- CBeebies
- BBC News
- BBC Parliament
- BBC Alba

Their mission is "To enrich people's lives with programmes and services that inform, educate and entertain."
Their vision is "To be the most creative organisation in the world."
Their values are:
  • Trust is the foundation of the BBC: we are independent, impartial and honest.
  • Audiences are at the heart of everything we do.
  • We take pride in delivering quality and value for money.
  • Creativity is the lifeblood of our organisation.
  • We respect each other and celebrate our diversity so that everyone can give their best.
  • We are one BBC: great things happen when we work together.
Their most popular BBC1 programme is Doctor Who.
Their most expensive programme to make is The Crown.
Their other platforms are:
- BBC iPlayer
- BBC Radio
- BBC Online
- BBC Apps
- BBC Podcasts
- Red Button

They primarily generate income through the TV License, but they also sell their programmes to other broadcasting companies.
The advantages of being publicly owned is that they generate more capital and revenue than privately owned companies.

Commercial institutions

These generally have no guaranteed income (even ITV, C4 and C5 which have a small PBS remit) therefore it is essential they are profitable. They can generate income by:
- Subscription e.g. BT Vision, Sky Sports/Movies
- Pay Per View e.g. Sky Box Office
- Sponsorship - many programmes often contain sponsor strings or sometimes "thanks to" messages on credits. Strands of programmes may also carry sponsorship e.g. ITV3 afternoons.
- Advertising - companies pay for advertising slots based on prom ratings. The more potential viewers, the higher 

By the 1950s, many felt the "BBC represented a high-culture snobbery that many leftist associated with an oppressive class structure." There was a "desire for a playful, commercial, anti-citizen address as a counter." This came along in 1955 in the shape of ITV. "We remain focused on out original vision for ITV as an owner, producer and broadcaster of content.


There are currently 9 channels:
- ITV
- ITV2
- ITV3
- ITV4
- ITVBe
- CITV
- ITV Box Office
- ITV HD
- The Store

Their strategy is delivering unrivalled commercial audiences, world class content and global distribution.
Some of the most popular ITV programmes are Coronation Street, Emmerdale, The X Factor and Downton Abbey.
most expensive programme to make
Their other platforms are:
-ITV hub+
-Britbox
-Apps
They generate income through advertising, franchising programmes, premium rate phone lines, reality TV shows, product placement , sponsorship, box sets and online services.
Advantages of being commercially owned means they can get their own money and they don't have to follow regulations.

Duopoly - The era of two competing broadcasters, ITV and the BBC is referred to by many as a "Golden Age" of broadcasting in the UK. The two institutions had full control over the programmes as they produced them in-house.

Pros:
- More effort put into making programmes, higher quality
- Competition leads to better quality as they're constantly trying to improve their shows.
- Full control of all aspects from creation to editing.
- Producer/institution as auteur.
- Production became more of a business as talent was developed and processes improves.

Cons:
- Have to be mainstream, not enough time or space to air niche programmes.
- Ideas subject to the ideologies of those in control/political pressures
- Some argued in competing with ITV the BBC "dumbed-down" some of its content.
- Hard for voices outside the institution to be heard

Tuesday, 6 November 2018

Television: Industries and Audiences

LO: To search the history. companies and regulators in the Television industry.

Paper 1: Section A
You will be given an unseen extract from a TV drama to watch and analyse.
You will be asked THREE questions about the extract.
You could be asked about:

  • How MEDIA LANGUAGE has been used to create meaning
  • How the INDUSTRY has influenced the meaning
  • The AUDIENCE's reaction to the extract
  • The SOCIAL, CULTURAL and HISTORICAL CONTEXT
PUBLICLY OWNED TV CHANNEL: The broadcasting of television programmes via funding from the government.
COMMERCIAL TV CHANNEL: The broadcasting of television programmes by privately owned corporate media.
CONVERGENCE: The integration of services, content offerings and means of communication under one group. It includes cultural, society business, service, technology,  regulatory and content aspects that need tone considered.
WATERSHED: The time when television programmes that might be unsuitable for children can be broadcast.
SEGMENTED MARKET: The process of dividing a market of potential consumers into groups based on different characteristics.
MAINSTREAM: Ideas, attitudes or activities that are shared by most people are regarded as normal and conventional.
SELF-REGULATING: Regulating itself without intervention from external bodies.
FRANCHISE: An authorisation granted by a government or company to an individual or group allowing them to carry out specified commercial activities.
CHANNEL-SURFING: The action or practise of surfing through television channels.
PSB: Programmes produced for the benefit of the public rather than pure commercial information.
TV LICENSE: Legal permission to install or use television receiving equipments to watch or record television programmes as they are being shown on television.
SCHEDULING: The pattern of timing of an advertising.
CONGLOMERATE: A company that owns numerous companies involved in television.

1. When was TV introduced to the UK?
2/11/1936

2. In 1965, how many channels were there in the UK and what were they?
There were three; BBC, BBC 2 and ITV.

3. When did ITV start? Why was it different?
1955, it was different because it was independent. 

4. Which UK channels have to follows PSB remits?

5. Who regulates TV now?

6. Who regulated TV channels in the 1960?

7. List the differences between TV in the 60s and now?

Sunday, 21 October 2018

Media Revision Wk3

Q1.
The Tv advertising campaign was so successful as it featured a number of classic british television advertisements recreated in lego, such as Premier Inn, Confused.com, BT Infinity, and British Heart Foundation. This appealed to all audiences as the older secondary audience of parents would recognise these while simultaneously appealing to the primary audience of children through the use of lego.

Q2.
Synergy in marketing is the simultaneous release of multiple products to promote all of them.

Q3.
The Lego Movie used syngergy to promote the movie by not only releasing the Lego Movie Videogame simultaneously with the film, but by also releasing a series of collectable figures and a series of kits to build areas from the movie out of lego. These helped to promote the movie as the products would interest consumers into watching the film.

Q4.
A film company would want to release a videogame tie in with a film inorder to expand the target audience by appealing to younger people who already enjoy videogames. There could also be content in the videogame that expands on the film's lore, urging consumers to purchase the videogame to learn more.

Sunday, 7 October 2018

Media Revision Wk2

Q1.

The Lego Movie appeals to young children as lego is familiar to them, meaning they will see themselves through the characters as "master builders" just how they play with lego in real life. The general plot and narrative is simple to understand, and there is a variety of different settings and areas across the film to keep children interested. Children may also recognise some of the intertextuality throughout the film, particularly with noticable characters.

The Lego Movie also appeals to parents who accompany their children, as they recognise the more deeper themes and intertextuality links, such as the general plot of the film sharing similarities with the plot of The Matrix. There are also a few bits of adult humour that the younger audience wouldn't notice, providing an opportunity for adults to feel included.

Lastly, the Lego Movie appeals to young cinema goers mostly due to the nostalgia they feel when they see the lego characters and the childhood memories they have associated with lego. They will of course recognise the intertextuality links to other media, and will have a deeper understanding of the themes present than the younger children.

Q2.

Many methods were used to promote the Lego Movie, such as a poster campaign and a separate video game, but the most influential method was the television advertisement that aired five days before the film was released in cinemas. The advertisement featured a number of classic television advertisements that aired frequently, such as the Premier Inn, Confused.com, BT Infinity, and British Heart Foundation, except they were recreated in lego. This appealed the secondary audience types of the parents and young cinema goers, as they recognised these advertisements, while simultaneously appealing to the primariy audience of children through the use of lego.

Sunday, 23 September 2018

Media Revision Wk1

Film - BBFC
TV & Radio - Ofcom
Advertising - ASA
Newspapers & Magazines - IPSO
Video Games - VSC

A postmodern film is a film that tries to subvert the mainstream conventions of narrative structure and characteriazation by reversing typical portrayals of race, gender, and class with the goal of creating something that does not abide by traditional narrative expression.

The Lego Movie is as postmodern film as it contains a mixture of different genres (sci-fi, fantasy, comedy, romance, ect) and reverses stereotypical character roles, as Emmet is the hero despite being a normal and ordinary member of society, while his sidekick Wyldstyle is much stronger than him. There is also a lot of intertextuality throughout the film, as the entire plot is a simpler version of the plot of the Matrix, and there are a lot of crossovers with other characters from popular media.

Friday, 29 June 2018

Summer 2018 Mock DIRT (Lego)

7. Explain two reasons why a film company would release a video game linked to a film.

MARKING:
Also, discuss how it makes them [unintelligible]  a character, narrative & setting [unintelligible] to the film release - Intertextuality [unintelligible].

EDITED ANSWER:
Releasing a video game linked to a film would increase profit, as most film companies release video games simultaneously with films in deluxe bundles, urging the consumer to purchase them. Video games are also a good way to introduce more content to a film series, meaning that by releasing a video game linked to a film the audience will remain interested for longer and will fall more in love with the series, as there is more content of their favourite characters to enjoy.

8. Explain at least two uses and gratifications of video games using Blumler and Katz's theory. Refer to The Lego Movie Video Game to support your answer.

MARKING:
It says at least so to get more makes you could discuss the [unintelligble] aspect of the theory.

EDITED ANSWER:The Lego Movie Video Game can be used as a source of entertainment for children, which serves as a distraction from the real world. If a child was bored, they most likely would turn to The Lego Movie Video Game to entertain themselves. The distraction aspect is also rather important and useful, as if the child is struggling with something mentally, they might play the game to distract themselves from the situation and feel better.

Blumler and Katz' theory also has the use of 'social relationships', which applies to The Lego Movie Video Game, meaning that the child's friends may also play The Lego Movie Video Game, which would then serve as a conversation topic for them to discuss and bond over. However, if the child were to have no friends, then they may play the game to build a personal bond with the characters, therefore meaning the game would be providing a relationship to the child.

'Personal identity' is another section of the uses and gratifications theory, in which The Lego Movie Video Game makes the children consider who they are, and what their ideas and values would be. The main protagonist the children would play as would be Emmet, the hero, so children could identify with him and base their morals off what his are, while other children could base their morals off Lord Business', who is the main antagonist.

Another part of this theory is information, where children who play The Lego Movie Video Game would learn more about the world of Lego and the characters within it and take pleasure in knowing more. The Lego Movie Video Game might include exclusive information and content that the actual movie doesn't contain, so children would want to know all of the new and extra information.

9. Analyse how genre codes have been used in The Lego Movie poster campaign to appeal to a family audience.

In your answer you must refer to relevant media contexts.

MARKING:
- Link to question needed more frequently e.g. how the posters follow [unintelligible] poster conventions + [unintelligible] the genre.
- [unintelligible] you could discuss all features e.g. layout, credits, [unintelligible], ect.
- Could also discuss stereotyping.

EDITED ANSWER:
The most prominent genre code used is the colour palette, which consists of the primary colours - red, blue and yellow. This appeals to a family audience, especially young children, as the primary colours are often used in family films as they are easy for children to understand. The primary colour scheme is mostly present on Emmet, the main protagonist, coding him as the hero to children.

Another genre code used is the tag line, which is "The story of a nobody who saved everybody", which is an ideal a family audience can relate to, as most children have aspirations to become heroes and to help others, therefore this appeals to the target audience as children will see themselves as the main character.

The posters also conform to genre conventions, particularly the teaser posters, where it showcases Lord Business, the antagonist, with the stereotypical 'evil' red and black colour palette.

Tuesday, 26 June 2018

Summer 2018 Mock DIRT (Music)

2. Explain one way in which music videos use media language to differ from each other. Refer to one example of contrasting media language in two music videos you have studies to support your answer.

MARKING:
This is not media language -
Media language is:
- Camera work
- Sound
- Editing
- Mise-en-scene

EDITED ANSWER:
The songs 'Sk8r Boi' and 'Teenage Dirtbag' both have contrasting points of view, as the diegetic sound in 'Sk8r Boi' is sung by the woman Avril Lavigne and the diegetic sound in 'Teenage Dirtbag' is sung by the primarily male band Wheatus, therefore 'Sk8r Boi' is from a female point of view while 'Teenage Dirtbag' is from a male point of view.

4. Refer to Extract 1 in the Insert. Analyse the representation of musicians in Extract 1, which is from the MOJO Magazine.

MARKING:
Talk about how
- Camera shot/angle
- Costume
- Text
also contributes to representation & link to how this also represents the audience.

EDITED ANSWER:
The MOJO magazine represents musicians as solemn and melancholic, particularly through the use of a monochromatic colour palette, which is primarily black and white with red and yellow present in the text. The colour black often connotes to depression and loneliness, so the abundance of the colour suggests this about musicians.

The cover photo is a low-angled close up of the musician Ray Davies looking towards the sky longingly, as though he were searching for something while lost in a state of loneliness, further suggesting the depression idea. However, there is the Stanley Hall theory that youth are not only depressed but also rebellious, which is supported by the fact that the camera angle is low, creating the impression that Davies is towering over us as though he has a much higher status due to a rebellious attitude. Therefore, musicians are represented as both depressed and rebellious.

5. Refer to Extracts 1 and 2 in the Insert.
How far is media language used differently in Extracts 1 and 2 to reflect genre conventions?
In your answer you must:
- Analyse examples oh how media language is used similarly and differently in Extracts 1 and 2, which are from We Love Pop and MOJO magazines
- Make judgements and reach conclusions about whether there are more similarities due to genre conventions than differences in the extracts.

MARKING:
LINK TO QUESTION NEEDED E.G. how does this follow genre conventions?
- Camera shots?
- Text?
Make sure you discuss all aspects of media language.

EDITED ANSWER:
In the MOJO magazine, media language is used to convey a much more mature and solemn feeling, primarily through the use of colour palette and layout, with a much more cleaner and tidier layout then the We Love Pop magazine and the colour palette being monochromatic primarily with black and white, with red and yellow present in the text, which represents the target audience of older men.

Media language varies much more in the We Love Pop magazine, which presents a more bubbly and feminine look compared to the MOJO magazine, which represents both the pop genre and the target audience of teenage girls. The colour palette is mostly pink with a bit of white and blue in other areas and the layout is much more cramped and cluttered compared to the MOJO magazine. (this answer isn't finished)

Regulators

Radio and Tv - Ofcom

Computer games - VSC (video standard council rating board)

Adverts - ASA (advertising standards authority)

Films - BBFC (british board of film classification)

Tuesday, 5 June 2018

Article Word Bank

Words that make it exciting: scoop, drop, exclusive, interview, release, incredibly

Semantic field of music: album, band, comeback, tour, festival, names, artist, release dates, guest artists, teasers, songs, collaboration, tracklist, singles,

Informal chatty language:

Photoshoot 1

Location: Inside a studio, either in a photography or media classroom

Props: Backdrop, either black or white

Models: Possibly Leah Strike, Kylie Brightwell, Jessica Cheggwiggan, Tia Bailey,

Equipment: Studio lights with gel covers, preferably in red/pink/purple/blue, camera with tripod

Shot List: Close up/Medium close up from either a canted or low angle

Repeat this 2 or 3 times to learn from previous mistakes and to improve.

Tuesday, 15 May 2018

Intertextuality: Links between the Lego Movie and the Matrix


Evaluate the advantages and disadvantages of the intertextual relationships between the Matrix and The Lego Movie (10)
Translation: What are the pros and cons of The Lego Movie stealing setting, character and narrative ideas from the Matrix?

- Movie review
- More than half a page; at least three paragraphs
- Advantages and Disadvantages for the audience
- Understanding how and why the Matrix would be ripped off, why they might be sued.

Between The Lego Movie and the Matrix, there are a lot of intertextual relationships, to the point that its surprising that The Lego Movie hasn't been sued for the amount of content it's stolen.

Friday, 27 April 2018

Lego Posters

Teaser Posters







Theatrical Posters


Elements of a teaser poster:
-Star
-Tag line
-Colour palette represents type of film
-Striking image
-Title
-When/How
-Released months prior to release

Elements of theatrical poster:

-Tag line
-Title
-Cast/crew
-When/how
-Colour palette represents type of film
-Director
-Stars
-Studio logo