Music Genres

Alternative rock
Rock
Indie rock
Country
Indie
Lo-fi Hip hop
Classic
Jazz
Bossa Nova
K-POP
J-POP
Ballad
Blues
Hip Hop
Pop
Pop Punk
Rap
RnB
Electronic
Kawaii Future Bass

Alternative Rock

Target Audience

Age: 14-25

Gender: 50/50 split

Social Grade: C2 - D

Ethnicity: Multi-cultural but primarily white.

Fashion: Dark, grunge clothing.

Main themes: Problems with society, mental illness, toxic love, drugs, drinking, smoking, suicide.




Indie Rock

Target Audience

Age: 16-25

Gender: 50/50

Social Grade: C2-C1

Ethnicity: White

Fashion: Vintage clothing

Main themes: Sad love stories, long distance, mental illness, loneliness



 Pop Punk

Target Audience

Age: 13-25

Gender: Girls

Social grade: C1

Ethnicity: White

Fashion: Light grunge, casual, lazy

Themes: Friends, getting over relationships




Classical

Target Audience

Age: 36-70

Gender: Men

Social Grade: A

Ethnicity: White

Fashion: Fancy, smart

Themes: Being in love, loneliness, passion



Rap

Target Audience

Age: 16-30

Gender: Men

Social Grade: C2 - D

Ethnicity: Black

Fashion: Hoodies, casual

Themes: Strength, overcoming negativity