Lego Marketing

Trailers
Adverts
Posters
Billboards
Merchandise
Mcdonalds
Websites
Tours and interviews with the cast

Lego Movie Synergy/Merch

17 Lego World Sets

16 Collectable Figures

Lego Movie Game


Promotion

Website


Events


Posters


Links with global partners/brands


Production Process

Pre-Production: scripting/planning/organising shoots/casting actors/hiring crew etc.
Production: film the movie
Post-Production: editing
Distribution: marketing/marketing campaigns distribution/film distribution (creating hype/interest in the film product with the right target audience)
Exhibition: film is available to view (cinema/netflix/dvd/blue-ray/tv)

Promotion - Examples

Each week in January 2014, a new character poster was released
Lego Stores scheduled linked events
Free accessory packs were available in stores after building creative models in store
On 7th February, McDonalds released collectible 3D cups with Happy Meals
A website enabled fans to make versions of themselves