Young kids who play with lego - Familiar to them, can see themselves through the characters as master builders, may recognise some intertextuality,
Parents who played with it when they were young too - Nostalgia, intertextuality, adult jokes, accompanying children and sharing the experience with them
Young adult cinema goers - Nostalgia, intertextuality, going ironically to see how bad it is
Blumer and Katz (1972)
Diversion - Escape from reality/problems, an emotional release
Personal Relationships - Social utility of information in conversation; substitution of media for companionship
Personal Identity or Individual Psychology - value reinforcement or reassurance; self understanding, reality exploration, use it to identify similar values to themselves and mimic them.
Surveillance - Information which may affect someone or help to accomplish something, acquiring information
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