Q1.
The Tv advertising campaign was so successful as it featured a number of classic british television advertisements recreated in lego, such as Premier Inn, Confused.com, BT Infinity, and British Heart Foundation. This appealed to all audiences as the older secondary audience of parents would recognise these while simultaneously appealing to the primary audience of children through the use of lego.
Q2.
Synergy in marketing is the simultaneous release of multiple products to promote all of them.
Q3.
The Lego Movie used syngergy to promote the movie by not only releasing the Lego Movie Videogame simultaneously with the film, but by also releasing a series of collectable figures and a series of kits to build areas from the movie out of lego. These helped to promote the movie as the products would interest consumers into watching the film.
Q4.
A film company would want to release a videogame tie in with a film inorder to expand the target audience by appealing to younger people who already enjoy videogames. There could also be content in the videogame that expands on the film's lore, urging consumers to purchase the videogame to learn more.
Good work, well done - you are keeping on top of your revision. TARGET:
ReplyDelete- Expand your points e.g. Q1 this was a industry first using Lego in this way - not only would it have attracted different people in the audience for different reasons it would also have generate free press which would have made even more people search the adverts and thus be attracted to the film.