Q1.
The Lego Movie appeals to young children as lego is familiar to them, meaning they will see themselves through the characters as "master builders" just how they play with lego in real life. The general plot and narrative is simple to understand, and there is a variety of different settings and areas across the film to keep children interested. Children may also recognise some of the intertextuality throughout the film, particularly with noticable characters.
The Lego Movie also appeals to parents who accompany their children, as they recognise the more deeper themes and intertextuality links, such as the general plot of the film sharing similarities with the plot of The Matrix. There are also a few bits of adult humour that the younger audience wouldn't notice, providing an opportunity for adults to feel included.
Lastly, the Lego Movie appeals to young cinema goers mostly due to the nostalgia they feel when they see the lego characters and the childhood memories they have associated with lego. They will of course recognise the intertextuality links to other media, and will have a deeper understanding of the themes present than the younger children.
Q2.
Many methods were used to promote the Lego Movie, such as a poster campaign and a separate video game, but the most influential method was the television advertisement that aired five days before the film was released in cinemas. The advertisement featured a number of classic television advertisements that aired frequently, such as the Premier Inn, Confused.com, BT Infinity, and British Heart Foundation, except they were recreated in lego. This appealed the secondary audience types of the parents and young cinema goers, as they recognised these advertisements, while simultaneously appealing to the primariy audience of children through the use of lego.
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