Q1.
Blumer and Katz (1972)
Diversion/Entertainment - Escape from reality/problems, an emotional release
Personal Relationships - Social utility of information in conversation; substitution of media for companionship
Personal
Identity or Individual Psychology - value reinforcement or reassurance;
self understanding, reality exploration, use it to identify similar
values to themselves and mimic them.
Information/Surveillance - Information which may affect someone or help to accomplish something, acquiring information
Q2.
Entertainment - There are several fantasy elements of the poster, making it clear that this game is not set in real life and differenciates the events that take place in this game from the events in real life, offering a distraction from the real world.
Personal Relationships - Emmet is positioned in the foreground of the poster while looking directly at the audience, making them feel important and involved with the characters and building a trusting relationship.
Personal Identity - There are two very clear sides represented in the cover - good and bad; with good represented by the protagonist Emmet and bad represented by the antagonist Lord Business. The viewer must decide by their own morals whose side they should join.
Information - The poster shows a scene that was not present in the film, implying that this game includes new events and content that offer information for the audience to enjoy.
Good work, showing a solid understanding of the theory. TARGET: On Q2 make more links to audience appeal at the end of each point.
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